The Kraken Squid is a food truck initiative serving fresh salt n’ pepper squid across metropolitan and bayside Melbourne. The client asked us to create an identity and supporting graphics that would find a balance between the spooky ‘kraken’ myth and a fun, appetising eatery concept.
Within a crowded marketplace, The Kraken Squid identity stands apart from it’s affiliate food trucks while effectively communicating its product.
With the nature of this business, social media was key in communicating the location of the truck that day. The fun part was establishing a tone-of-voice in which the brand could inherit throughout it’s social media avenues, which was where the hashtag #CatchTheKraken had arisen.
